The website will likely feature an intuitive interface where users can select various parameters or templates for their reports. These parameters could include data fields, timeframes, or specific analytics that users wish to include in their generated reports. The platform could support various report types, such as financial reports, performance reports, market analysis, or even industry-specific reports, depending on the target audience's needs.

Additionally, the website will need to provide secure access for users, offering options for account creation, data storage, and report customization. The ability to download or share the generated reports, possibly in PDF or Excel format, would be a key feature. Integration with databases or external data sources may also be necessary to pull the relevant information for report creation.

In summary, the client is looking for a robust, easy-to-use platform that allows users to generate tailored reports efficiently, with secure access, customization options, and the ability to download or share the results.